The Markets Ledger

Fidelity rides demand for financial protection products

Fidelity Life Assurance (Fidelity) says rising geopolitical tensions and economic uncertainty are driving stronger demand for life insurance, pensions and funeral products as households seek greater financial security.

Fidelity accelerates digital drive

Fidelity Life Assurance says it is accelerating its digital transformation programme, including plans to deploy artificial intelligence (AI) and commission a new customer relationship management (CRM) system, as the insurer seeks to improve service delivery and expand access to financial services.