Cassava Technologies (Cassava)’s Liquid C2 has partnered Google Cloud to launch its AI-powered distribution programme – known as Liquid G – designed to accelerate cloud adoption and growth for African resellers and enterprises.
The technology group said Liquid G builds on the company’s long-standing collaboration with Google Cloud and marks a significant step in expanding access to advanced cloud technologies across the continent.
“Liquid G redefines how African resellers engage with Google Cloud, making the process smarter, faster, and more rewarding,” said Oswald Jumira, chief executive of Liquid C2.
He said “cloud adoption in Africa is accelerating, and resellers need solutions that are not only accessible but also intelligent and adaptive”, adding that unlike traditional distributors, Liquid G – delivered through Cloudmania – “focuses on AI-enabled support that streamlines business operations for resellers, while showcasing best-in-class Google Cloud infrastructure, AI, and data analytics solutions that are in increasing demand on the African continent.”
He said Liquid C2’s goal is to empower local businesses in harnessing cloud innovation in ways that directly impact productivity and growth, ensuring that more Africans have access to the tools needed to thrive in the digital economy.
Through Liquid G, resellers can easily strengthen customer relationships, grow multi-cloud margins, and expand their service portfolios.
By integrating AI into every step, from onboarding to product discovery, Liquid G delivers a differentiated experience that aligns with the evolving needs of African digital businesses.
Simon Aldous, director, Channel Sales, UKI and SSA, Google Cloud, said: “This initiative represents a significant step forward in making Google Cloud’s powerful infrastructure, AI, and data analytics solutions more accessible to businesses across Africa.”
The launch of Liquid G positions Liquid C2 as one of Africa’s most comprehensive multi-cloud service providers. – TML